About Us

The howthismagic.com website is developed by Howth Tourism Limited as part of its integrated marketing strategy 'The Howth Tourism Initiative'. The whole campaign is formed around the theme 'Howth is Magic'. Many thanks to those who have supported our initiative in particular Fingal Tourism and Howth Sutton Baldoyle Chamber of Commerce.

Howth Tourism Initiative

The vision of The Howth Tourism Initiative has been evolving for many years. Some years ago some progress was made in getting businesses in the area together with a common purpose for a common goal. The vision behind Howth Tourism Initiative takes many of these original ideas and some new ones and integrates them into a cohesive, coordinated and focused effort. Howth Tourism Limited was established in 2005 to pursue that vision.

Our initiative is driven by the strong belief that the Howth Sutton Baldoyle area with its many visitor attractions and natural beauty is an amazing place to visit, to live in and an excellent place to do business.

Its location on the doorstep of one of Europe’s capital cities with a population of 1.5 million people mean a ready made market waiting to be tapped. Dublin is the most visited city in the country and one of the most popular city destinations in Europe.

Our objective is to attract more visitors to the Howth Sutton Baldoyle area in order to increase customer numbers and revenues for all businesses in the area. We are focused on bringing a broad spectrum of visitors to our area for a wide variety of activities not only the old reliables such as drinking and eating. We recognize that this area is a dynamic micro economy with a broad spectrum of business types and services. All of these businesses benefit each other. The common denominator between them all is the people who come here.

Howth Tourism Limited

Howth Tourism Ltd. was established in 2005 and is a not-for-profit organization. We rely on subscriber/member/advertiser contributions for our income and on work performed free gratis by members for its operation. We aim to match income generated from our members with the expenditure necessary to pursue an effective marketing strategy in a cost effective way. Any surplus is retained for further marketing efforts in the future and to reduce costs to members in future years.

Howth is Magic Marketing Campaign

• Brochure
  A new brochure has been designed detailing businesses and visitor attractions. We will be publishing 100,000 of these leaflets and distributing them here in Ireland and abroad working in tandem with Fingal Tourism and relevant official tourist promotion bodies to maximize their impact and generate additional sales for our members. All businesses can have their business name, address and phone number on this brochure.
  >> Download 2007 Brochure (.pdf)
  
  
• Video
  A 30 minute documentary video has been produced presenting the amenities that Howth has to offer. The film will be available for download on the web, broadcast on TV and shown on inflight video.
  
  
• TV Ad
  Advertisement - A 40 second TV advertisement has also been produced and will be shown on TV stations, cinemas, in-flight video, tour coaches etc.
  >> View video
  
  
• Radio Ad
  A 30 second Radio advertisement has been produced and will be broadcast on radio stations locally and nationally.
  
  
• Dart Ad
  A new advertisement for use on all DART carriages coming to and from the area has just been completed. Look out for the ad on the DART.
  >> Download DART Ad (.pdf)
  
  
• Film Documentary (3 Hours long)
  A 3 hour movie about Howth, its history and environs has been produced by Glenville productions and 4M Media with the support of Howth Tourism Limited. 'The Howth Peninsula A journey through time' is a special limited edition video which tell the story of Howth through the ages. All proceeds go to local charities like Howth RNLI. To find out more about the DVD click here.
  
  
• Website
  The howthismagic.com website is an indispensable part of the overall marketing strategy with the potential to deliver new customers from all over the world and give Howth Sutton Baldoyle a global presence. The website allows our members to have their own individual web presence and gives them the opportunity to communicate online through their own unique email addresses.
  
  
• Car Stickers
  A newly designed car sticker has been produced and 10,000 have been printed. They are currently being distributed.
  >> View Car Sticker
  
  

Why you should join or advertise ?

The Howth Tourism Initiative will be an indispensable tool for your business to promote itself whether you

• Give your Business an online presence
  
  The web and email are now indispensable tools for anyone doing business whether locally or further afield. It shrinks the world so that you can conduct business easily and seamlessly regardless of distance.
  
  When you subscribe to one of our web packages or simply advertise on the website you give your business the potential to deliver new customers from all over the world.
  
  You also give your business the potential for greater growth through enhanced communication, superior customer service and better promotional/marketing effort.
  
  The howthismagic website is set to become the location of choice on the web for all things pertaining to the Howth Sutton Baldoyle area. A true portal.
  
  We expect site visitors to grow sharply over the next few months as the site is rolled out, forther developed and marketed.
  
  Our site has been developed using the latest technologies to monitor its performance and optimise its search engine rankings. Your company details/ad will be found by all the major search engines.
  
  
• Advertise your business on our brochure
  
  Our brochure is redesigned on an annual basis to reflect the changes happening in our area and to fit our marketing campaign at the time. We produce over 100,000 brochures every year. These brochures are ditributed to tourism offices both in Ireland and internationally also. We are constantly adding new outlets for our distribution effort. We have plans to print a new brochure shortly so make sure your business is there.
  >> Download 2007 Brochure (.pdf)
  
  
• Join us and contribute to TV and Radio ads
  
  TV and Radio ads / promotions are a very cost effective way of marketing a business. Our Howth Tourism Initiative has produced TV and Radio ads to promote the area generally and attract greater visitor numbers. They will be begin to be aired shortly. We believe that a collective marketing effort by all is more effective and cost eficient than individual campaigns.
  
  
• Join us and participate in Bus, DART, cinema, car sticker, in-flight advertisement

Our current marketing initiative is already underway and is set to intensify in the coming weeks and months ahead.

Now is the time to join us or advertise with us.

join@howthismagic.com

advertise@howthismagic.com

Future marketing campaigns are evolving in response to members suggestions. Consideration is being given to Radio ads, in- flight media ads and Bus/Bus shelter ads.

Your contribution to this project is essential. We need your support. We hope you like what you see so far and we look forward to working with you in the future for the betterment of all our businesses and our wonderful area.

Howth Tourism Limited Working Group

Mr.Tommy Gaffney (Financial Co-ordinator)
Mr.John Aungier and Mr.Sean Doran (Operations Co-ordinators)
Mr.Michael Wright and Mr.Annraoi Blaney (Advertising and Marketing)

Howth Tourism Limited
10 Harbour Road
Howth
Co.Dublin
Ireland